RIYADH, Saudi Arabia, Feb. 25, 2025 /PRNewswire/ — Beyond ONE, a leading digital service provider in Saudi Arabia, has been recognized with the Outstanding Customer Advocate Award by IST Networks and Genesys at LEAP 2025. This award celebrates Beyond ONE’s dedication to enhancing customer experience through innovation, digital transformation, and customer-centric strategies.
For Beyond ONE, true customer commitment means constantly evolving and innovating. Their strategic focus on creating seamless, omnichannel experiences allows businesses to provide personalized, impactful interactions that drive real change. By integrating advanced technologies into their customer engagement solutions, Beyond ONE helps companies forge stronger connections, streamline operations, and ultimately exceed customer expectations. Their mission is clear: delivering exceptional experiences that leave a lasting impression.
Yaarob Al Sayegh, Beyond ONE CEO, commented “Since becoming a partner with IST and Genesys in 2015, Beyond ONE has consistently evolved our customer engagement strategy. In 2024, we made a strategic shift to Genesys Cloud, enhancing our scalability, reliability, and agility to better meet the changing expectations of our customers across Virgin Mobile, Friendi Mobile, and Friendi Pay. The platform’s seamless integration and user-friendly tools empower our teams to provide quicker resolutions, tailored experiences, and more efficient service interactions.
With IST Networks’ deep expertise in Genesys Cloud and customer experience solutions, they expertly guided us through a smooth cloud migration, ensuring alignment with our business objectives and optimizing our workflows. Their hands-on support and strategic implementation have allowed us to fully leverage Genesys Cloud’s capabilities, driving improved efficiency, agility, and customer engagement.”
Beyond ONE has been an IST and Genesys partner since 2015, continuously evolving its customer engagement approach. In 2024, the company transitioned to Genesys Cloud, enabling greater scalability, reliability, and agility to meet evolving customer expectations. The platform’s seamless integration and user-friendly tools have empowered Beyond One’s teams to deliver faster resolutions, personalized experiences, and more efficient service interactions.
With deep expertise in Genesys Cloud and customer experience solutions & consulting, IST Networks guided Beyond ONE through a seamless cloud migration, aligning the transition with business goals and optimizing workflows. Through expert-led implementation and hands-on support, IST enabled Beyond ONE to maximize Genesys Cloud’s capabilities, improving efficiency, agility, and customer engagement.
Zaid Shaban, Country Sales Manager at IST Networks commented “Beyond ONE’s commitment to customer-centric innovation reinforces its position as a leader in digital customer engagement. By embracing Genesys Cloud, they have transformed the way they interact with customers, delivering seamless, intelligent, and value-driven experiences that set new industry benchmarks.”
By consolidating all customer touchpoints into a single omnichannel platform, Beyond ONE ensures consistent and contextual experience across communication channels. With intelligent routing, customer inquiries are directed to the most suitable agent, reducing wait times and improving response accuracy. Self-service capabilities, such as IVR and AI-driven chatbots, allow customers to resolve issues independently, increasing satisfaction while optimizing agent workloads. These advancements have resulted in more seamless, efficient, and personalized customer interactions, fostering long-term loyalty.
About Beyond ONE™
Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customised digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world. Find out more at www.beyond.one
About IST:
IST Networks, the leading Customer Experience (CX) Technology Systems Integrator in the Middle East, is renowned for its array of advanced CX solutions. Our comprehensive portfolio includes Contact Center solutions, Conversational AI, Unified CXM platforms, AI-powered social media management, alongside in-depth analytics and feedback mechanisms. In addition, our integrated CX consultancy services cover CX Maturity Assessment, operating model redesign, platform assessment and design, workforce optimization, business process engineering, and analytics & insights, all aimed at bolstering customer experience strategies. Acknowledged for our innovation and exemplary service, IST Networks has garnered numerous industry awards. Our dedication to leading the CX technology domain is evident in our continuous efforts to offer cutting-edge solutions and consultancy, enhancing customer experiences across the board. Visit: www.istnetworks.com
About Genesys:
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.
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